Product Leader (lending and insurance)
AVP Product at Basic Home Loan, Gurugram
I help businesses grow using product strategy, AI, and technology. I’ve scaled products across unsecured lending, mortgages and insurance.
Built an AI-powered advisor that helps loan teams make faster and better lending decisions. Instead of manually reviewing every case, relationship managers receive recommendations backed by customer, property, and lending data.
Generated 550+ leads daily and helped increase monthly loan disbursals from ₹148 Cr to ₹280 Cr.
Designed an intelligent lead allocation system that automatically matches every customer enquiry with the right relationship manager based on expertise, workload, and eligibility criteria.
Reduced lead assignment time from 2 hours to under 2 minutes and improved conversion rates from 11% to 19%.
Reimagined document collection by moving it from emails and branch visits to WhatsApp, making it easier for borrowers to submit paperwork from anywhere.
54% of all documents are now collected digitally and lead-to-login conversion improved from 42% to 55%.
Creating a platform where lenders actively compete for loan applications instead of customers being routed through traditional allocation processes.
Better rates, faster approvals, and greater transparency for borrowers.
Created a comparison engine that helps customers evaluate health insurance plans based on the features that actually matter during claim settlement and policy usage.
Improved policy selection rates by 50%.
Developed an intent-based lead scoring system that identifies serious buyers and connects them with the most suitable advisors at the right time.
Reduced purchase decision time from 15 days to 8 days while significantly growing business revenue.
I help businesses identify where customers drop off, lose interest, or face friction and redesign the experience to improve conversion, retention, and revenue.
My experience spans industries where success depends on coordinating customers, sales teams, partners, operations, and technology at scale.
Many growing companies rely on spreadsheets, calls, and conventional knowledge. I help convert those into repeatable systems and processes that can support rapid growth.
I am most effective in situations where growth requires aligning business goals, operational realities, and technology investments into a single execution plan.